GDPR Marketing Notice

This notice provides transparency about how J700 Group Limited may use personal data relating to named business contacts for business-to-business direct marketing. It supplements the Privacy & Cookie Policy and should be read alongside it.

Direct marketing is interpreted in accordance with the Data Protection Act 2018. Electronic marketing is also subject to the Privacy and Electronic Communications (EC Directive) Regulations 2003, known as PECR, while the processing of personal data remains subject to the UK GDPR and Data Protection Act 2018.

The data controller is J700 Group Limited, registered in England and Wales under company number 09424762.

Registered business address: Prinny Mill Business Centre, 68 Blackburn Road, Haslingden, Rossendale, Lancashire, BB4 5HL
Data Protection contact: Deon Cundliffe
Email: privacy@j700group.com
Telephone: 0333 7721 700

This notice applies where business contact information identifies or relates to a living individual, such as a named employee, director, sole trader or partner.

Under PECR, corporate subscribers such as limited companies may generally receive business-to-business electronic marketing without prior consent under the relevant electronic-mail rule. That does not remove the application of UK data-protection law to personal data contained in or linked to a corporate contact address.

Sole traders and certain partnerships are treated differently under PECR and may require consent or a valid soft opt-in depending on the circumstances and marketing method. J700 Group does not rely on the general statement that “B2B marketing does not require consent”.

Depending on the source and relationship, J700 Group may process:

• name, job title, role and company or organisation;
• work email address, business telephone number and other work contact details;
• the source or category of source from which the contact information was obtained;
• business interests, service requirements and records of enquiries, replies, sales conversations, meetings, quotations, proposals, requests for information and other meaningful business interaction;
• marketing preferences, objections, unsubscribe requests and suppression information.

J700 Group does not state that automated email opening or tracking is currently used as a basis for extending retention. Automated email delivery or opening alone does not automatically restart the full prospect-retention period.

J700 Group may obtain business contact information from:

• existing customers and CRM records;
• website and business enquiries;
• referrals;
• Companies House;
• LinkedIn; and
• other publicly available business information where appropriate.

J700 Group does not currently state that it routinely purchases marketing lists or uses general third-party data brokers.

Where a named person's business contact information is obtained from LinkedIn, Companies House or another public business source rather than directly from that person, J700 Group will identify itself, explain the categories of data and source, state the marketing purpose and lawful basis, explain the right to object, provide an opt-out and provide its privacy contact details.

J700 Group may use business contact information to identify organisations that may have a relevant need, communicate about managed IT, cyber security, Microsoft 365, cloud, connectivity and related business technology services, respond to interest, and maintain appropriate records of those communications.

Where appropriate, J700 Group relies on legitimate interests under Article 6(1)(f) UK GDPR for proportionate business-to-business marketing. The relevant interests are communicating with organisations about services that may be relevant to their business and developing J700 Group's commercial relationships.

Legitimate interests is used only where the processing is necessary and proportionate and where those interests are not overridden by the individual's rights, interests and reasonable expectations. J700 Group must consider the nature of the contact, the source of the information, the relevance of the communication, its likely impact and the individual's ability to object.

Legitimate interests does not override PECR. J700 Group separately considers the PECR rules applicable to the subscriber and marketing method.

When carrying out direct marketing, J700 Group must:

• identify itself clearly;
• provide a valid and straightforward opt-out or unsubscribe method;
• honour direct-marketing objections promptly;
• screen marketing activity against relevant suppression or do-not-contact records; and
• avoid sending electronic marketing where consent or another PECR condition is required but has not been satisfied.

You can object to direct marketing at any time by using the unsubscribe method in a marketing email, replying to the communication, or contacting privacy@j700group.com or 0333 7721 700.

Marketing prospect records that have not become customer records are normally retained for 24 months from the last meaningful engagement. Meaningful engagement may include an enquiry, reply, sales conversation, meeting, quotation or proposal, request for information, or another demonstrable business interaction with J700 Group.

Mere automated email delivery or opening does not automatically restart the full retention period unless there is a clear and documented business justification.

At or before the end of the 24-month period, J700 Group will review whether there remains a genuine business reason to retain the record, delete or anonymise prospect data that is no longer necessary, and retain only information required for another lawful purpose.

The 24-month prospect rule does not automatically apply to active customer records. Customer data is retained according to contractual, accounting and tax, service and support, security, legal and other documented requirements.

If a person or business objects or unsubscribes, J700 Group may retain a suppression record containing only the minimum information needed to prevent future marketing contact, such as an email address, telephone number, company, date of objection and suppression reason. Suppression records are retained for as long as reasonably necessary to honour the objection and are not used as active marketing data.

You may have rights under UK data-protection law to request access, correction, erasure or restriction of personal data, to request portability where applicable, and to object to processing based on legitimate interests.

You have an absolute right to object to the use of your personal data for direct marketing. J700 Group will honour that objection and may retain a minimal suppression record to ensure you are not contacted again.

To exercise a right or ask for the source of your business contact information, contact privacy@j700group.com.

You may also complain to the Information Commissioner's Office. Information is available at ico.org.uk/make-a-complaint.

J700 Group may update this notice when its marketing practices, sources, retention rules or legal obligations change. The current version will be published on this page.

Last updated: 17 September 2026